Share Our Shoreline
PROJECT SUMMARY
The National Loon Center launched Share Our Shoreline as an educational campaign that promotes responsible shoreline management and encourages a mindfulness of the wildlife with which we share our waters. The campaign called for a playful logo with eye-catching colors, and an icon that was indicative of a conservation centered message: a loon resting on the water’s edge.
SERVICES
Logo Design, Print Design
YEAR
2023
PRINT MATERIALS
The next step was to create a series of print materials that relayed the Share Our Shoreline message in a tangible way. Handouts included trifold brochures, stickers, fridge magnets, and cardboard drink coasters, each designed in the same, playful artistic direction as the logo. Outside of the NLC’s visitor center, materials were distributed to nearby resorts and lakefront vacation rentals.
